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CCC is a passionate, non-denominational church who’s mission is to Inspire Generations to be World Changers for Christ. Their previous logo, however, did not accurately express the life and fire this community has for God. This rebrand initially entailed educating pastors about what a rebrand is, digging deep into the internal structure and dynamic, research and surveying, developing strategies, and presenting to leaders to get them on board with the rebrand. The next phase was bringing their visions to life with a cohesive, yet flexible brand identity. This included a new color scheme, logo, web facelift, print materials, Instagram assets, and media slides.